Search Engine Advertising – Make the Connection
Web users are out there online right now, searching for what they want.
If that happens to be just the thing you have to offer, how do you make the connection with them?
By targeting your potential customers’ Google searches, our AdWords management services can get your promotions positioned where they can make most impact.
With the benefit of the AdWords keyword tool, we place your online advertising in the most viable streams of search traffic. Then we analyse and adjust your positioning to keep it in step with the changing algorithms and trends in the marketplace.
Position is everything
Using search engine advertising, people who are actively seeking products and services are targeted with brief, relevant advertising links –- positioned right next to their search results. It’s an effective strategy to capture buyers motivated towards what you have to offer. A Google AdWords strategy is a perfect starting point for a lot of our clients.
As your campaign proceeds, our team can run alternate headlines, test responses to different approaches and monitor how the ads are performing, using stats and click-through rates that are made available for each of the ads. Using and changing targeted keywords and content, we capitalise on feedback results to align your ads with the best-suited of the shifting traffic flows on the web.